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Read Mike Stock's Resume

In summary: Mike Stock's work experience covers all of traditional marketing and moves into eMarketing and Information Systems (IS) where he designed corporate extrnets after performing all of the business analysis.

Graphic design, web site design, interface design, designing a secured online experience, performing usability studies, performing business analysis, interpreting site statistics to make strategic Internet/Marketing-related decisions, interviewing users and writing needs analysis and use cases, functional requirements and business analysis, perform project management - all are high-level skills which Mike brings to his job.

Being the graphic designer who can design for both print and multiple Internet experiences, and who can write for and speak the language of the programmers who code the programs is a left-brain/right-brain function not many others can manage. Bringing a holistic, contextual experience to a project is exactly the need that is addressed by Daniel Pink in his book A Whole New Mind: Why Right-Brainers Will Rule The Future.

Read Mike Stock's Resume

Ottawa County, Michigan
Marketing Specialist
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Re-brand Michigan Works! Agency, legislative relationship-building, all copywriting, graphic design, press releases, radio copy, large-event coordination, collateral, web site integration into marketing plans, web site content coordination, strategic planning.

Highlights include: radio spots for WYVN (The Van), Spot 1, Spot 2. and for WGHN, Spot 1, Spot 2. County-wide event called Walk For Warmth. Multiple related media hits. Success. Shut out the Cold. 300 expected. Weatherization.

Contractor
Johnson Controls
read the detail in the resume

Business Analyst. Representing the Information Systems area for global corporate Intranet. Would perform JCI best-practices of project-management. Interviewed and became facile with customers' department's workflow/purpose. Created use-cases, wrote business and functional requirements, created intormation architecture, built customer presence on Intranet using Vignette and Day Communique, wrote copy.

Previously on What Mike Stock Did:

Here in West Michigan, Mike Stock designed a corporate extranet portal using IBM's WebSphere 5.2, for a global manufacturer of office furniture. It's a secured, personalized site for which a disparate audience of office furniture dealers can log in and find everything to help run their business and generate sales.

It's the second one he's helped design. The first used Oracle's Portal 2.0 but that never saw the light of day, for a variety of Information Systems-related reasons.

Below are media hits, newsworthy after he and consultants he and his team hired were asked by IBM to contribute to a Success Story for the extranet project. Click the movie to check it out.

Visit here to read and download Mike's resume.

The geek squad at Haworth. That's me on the left.

But what about his past? It's not so mysterious. He was a Marketing Director, a Creative Director, an Art Director and first, an artist for Raytheon. What makes him special as a designer? He's among the few designers who understands how to design for both the Internet and print. He distains neither and finds interest and challenges in both media. He finds they can both work well in conjunction in the right context, too.

So...from the life of a creative to putting together corporate portals? It's a short story. He was hired to design the interface. But there was no budget to hire any design firms to direct and implement the design. Then there was no budget to hire a bunch of agency programmers either. It became an in-house project. Then for lots of reasons the site was migrated to another platform: IBM's WebSphere. Then there was a budget for programmers which is when Ascendant Technologies was hired to work with Mike. Finally the site was what it was supposed to be and the feedback from a nation of dealers, and company members alike was excellent.